PJN Promo

By Ethan O. Tanner


Do you want to sell your jewelry? If you do, selling
jewelry wholesale is a big business, and you will
Unquestionably need a catalog of your offerings! Constructing
a catalog isn't as difficult as you might think. First off,
you have two options: an online catalog or a print
catalog. The choice is yours.

An online catalog is the least expensive
way to advertise your jewelry wholesale company,
but with all of the online jewelry stores and online
wholesalers, it may not be the best way
to make sales. A print catalog ought to be strongly considered for a direct mailing.

If you make your own jewelry, you will need to take
good pictures of the jewelry - preferably laid on a
velvet setting. Black or blue velvet will expose the
jewelry the most. You can take these pictures
yourself with a digital camera, or have a
Professional person take the photographs. It is more affordable to
do it yourself, of course.

Load the pictures up onto your computer, and use
publishing software, such as Microsoft Publisher to
design and layout your catalog. This may take a
little time and patience, but it is much cheaper than
having someone else do it.

Since you will need hundreds, if not thousands of
copies of your catalog, your best bet will be to save
the catalog on a CD and bring it to a print shop that
can cover the job. This will cost money -
Particularly since the pages need to be glossy and
in color, and the catalog will need to be bound -
but this expense will be well deserving it if you will be
doing a mass direct mailing.

In order to do a mass direct mailing, you simply
find a respectable company who either sells mailing
lists or does the mailing for you. You can actually
Call for lists of mailing addresses where the person
has expressed an interest in purchasing wholesale
jewelry - or any other criteria that you set. In most
cases, it is better to have the company handle the
mailing for you. They will get the best rates on the
mailing because they can apply the bulk mail rate.

Make sure that you use an honorable printer, and a
reputable direct mail company! This is investing
in the future of your business, and your jewelry
wholesale catalog needs to be flawless in every way -
and the mailing needs to go off without hassle!

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Trade Shows-Does Sex Sell?

Posted by klikgue.com | 4:20 AM | 0 comments »

By dexter


Does sex sell at trade show have been a major issue for the past few years? We know sex sell on TV and on bulletin boards. We are in a society where sex is all around us. Do they really sell at trade shows? First of all let?s discuss what we mean by sex at trade shows.

Trade show exhibitors use scandalously dressed model in their booth to draw attention to their product. You usually see this at the auto shows as well as the SEMA show. People tend to associate hot cars with hot babe or so call ?booth babe?. Usually many attendee that attend there shows are males. They tend to be drawn to the cars and mostly the booth babes.

These "booth babes" can certainly be trained to sell or move your product. They should be educated on the product they are trying to promote. If you hire a "booth babe" (with due respect I certainly do not like the term "booth babe" so for this article I will refer to them as booth models) and wish to use them correctly have then stand by your product, may it be a beautiful sports cars. Your product line is rims; well spend the time to educate your booth model about the product.

A model standing by your product will not sell that product; it will how ever get a great deal of attention to the model. Are you selling models or are your selling rims? Educate your booth model and your potential buyer may just turn into sales.

So, Let get back to the question on hand, does sex sell at trade show, overall, yes but it should be done with class and savvy which will enhance your sales and profit. Here is to your success

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By Epolos Articles


Many customers associate a company with a brand or logo. Embroidered polos help your customer to make this association, branding them two levels deep. What does this mean?

How Embroidered Polos Can Make a Customer for Life

Company Name: Usually, the first association a customer makes with a company is via its name and/or the name of the company representative they interact with. This is the foundational building block that can lead to a life-long association.

When a company first starts, in the vast majority of cases, there is no company clothing or corporate apparel that is identifiable. In fact, they, may not have gotten so far as having a logo designed. However, as soon as they reach a certain financial threshold, and start to leave the startup phase and mentality behind, one of the first things they do is hire a design firm to create a company logo.

This is where the second part of building on the relationship with a customer - company branding. This happens in the form of Embroidered Polos, custom company shirts and maybe even an entire line of corporate apparel and amenities.

Can you think of McDonald's without thinking of the "M" arch? Or, Starbucks without the sea nymph in the green and white circle? No, of course not. All of their company clothing has this logo. And, this is where the second level of branding comes in - choosing the right logo.

When consumers can recognize a company by its corporate apparel -- eg, think UPS and the brown khaki outfits of its drivers -- in addition to its name, that is a whole different level of success.

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