Do you want to sell your jewelry? If you do, selling
jewelry wholesale is a big business, and you will
Unquestionably need a catalog of your offerings! Constructing
a catalog isn't as difficult as you might think. First off,
you have two options: an online catalog or a print
catalog. The choice is yours.
An online catalog is the least expensive
way to advertise your jewelry wholesale company,
but with all of the online jewelry stores and online
wholesalers, it may not be the best way
to make sales. A print catalog ought to be strongly considered for a direct mailing.
If you make your own jewelry, you will need to take
good pictures of the jewelry - preferably laid on a
velvet setting. Black or blue velvet will expose the
jewelry the most. You can take these pictures
yourself with a digital camera, or have a
Professional person take the photographs. It is more affordable to
do it yourself, of course.
Load the pictures up onto your computer, and use
publishing software, such as Microsoft Publisher to
design and layout your catalog. This may take a
little time and patience, but it is much cheaper than
having someone else do it.
Since you will need hundreds, if not thousands of
copies of your catalog, your best bet will be to save
the catalog on a CD and bring it to a print shop that
can cover the job. This will cost money -
Particularly since the pages need to be glossy and
in color, and the catalog will need to be bound -
but this expense will be well deserving it if you will be
doing a mass direct mailing.
In order to do a mass direct mailing, you simply
find a respectable company who either sells mailing
lists or does the mailing for you. You can actually
Call for lists of mailing addresses where the person
has expressed an interest in purchasing wholesale
jewelry - or any other criteria that you set. In most
cases, it is better to have the company handle the
mailing for you. They will get the best rates on the
mailing because they can apply the bulk mail rate.
Make sure that you use an honorable printer, and a
reputable direct mail company! This is investing
in the future of your business, and your jewelry
wholesale catalog needs to be flawless in every way -
and the mailing needs to go off without hassle!
About the Author:
Leather expert and author Ethan O. Tanner explains how to design a jewlery wholesale catalog and gives ideas for success in advertising yourjewerly catalog for your business.













